Want to be More Creative in Your Business? Learn to Daydream Again

It's that time of year when school is starting again all over the country. Parents are ushering their little prodigies into learning environments where hopefully they will be encouraged to dream big and to believe they can be anything they want to be in life. They are inspired and pushed to use their imaginations to the fullest extent. And they should be!

It's interesting, though, that for too many children that message changes the closer they get to high school graduation. Subtle shifts in language suggest teens "stop daydreaming" and "grow up," often times translates in their minds to "become a boring adult like me." And then when they become adults they figure that new responsibilities somehow force them to put their dreams on the shelf of life only to be admired from afar.

I would argue, especially for you entrepreneurs, that your imagination is critical to your creativity, which is essential to your business growth. You can't allow the pressures of business and life to snuff out your imagination. Daydreaming is just as important now - maybe even moreso - than it was when you were in grade school.

​My friend Patrice Tsague, Chief Servant Officer of entrepreneurship training organization Nehemiah Project, says about dreaming:

"Dreaming is giving our imagination the freedom to conceive future possibilities that are not bound by our current reality. It is the freedom to explore without having to worry about the cost or consequences because you have not involved intellect in the process. Dreaming is freedom, and if you never dream, you will never do great things."

You absolutely need your imagination to develop one-of-a-kind products, create innovative marketing campaigns, provide your customers with unforgettable service, and many more things that can distinguish your business from all others. Your imagination can be a competitive advantage if you use it the right way.

​I encourage you to take some time today to daydream about your business. It could be just what you need to grow like never before!