History Channel's "The Bible" miniseries has been a ratings bonanza. The premiere on March 3 is cable's most-watched entertainment telecast this year. Further, the $22 million cost was paltry compared with the $200 million HBO spent on the 2010 war epic The Pacific. For Christian entrepreneurs in the business of creating content for your customers, you can learn a lot from this production.
10 Commandments of Content Marketing
Daniel Chioco wrote in the Business2Community blog a very enlightening article that Christian entrepreneurs can use to glean from the well executed marketing plan of this historic TV program...
How can you apply marketing lessons from "The Bible" in your business? Leave your comments below...
My guest this week on Passion in Action TV is Janks Morton, Jr., a filmmaker, author, activist, director, producer, editor, and cinematographer. Morton is the founder and CEO of iYAGO Entertainment Group, an independently owned and operated multimedia production company. Morton created iYAGO Entertainment Group, "... to reflect both the conscious and unconscious soul of Black America." Morton has been in the entertainment industry for 20 years. Morton's sole proprietorship is responsible for releasing four feature length documentary films since 2007. His first feature length documentary, What Black Men Think, was voted the Best Black Documentary of the year for 2007 and Morton was voted Best Director for 2007. The film examines the role of stereotypes and misrepresentations in America.
What Black Men Think has garnered national media attention and is distributed nationally by Passion River Media and Amazon. Morton has traveled internationally and nationally to lecture and show his films. He has convened workshops, seminars and served as a panelist and keynote speaker at universities, prisons, conferences, churches and community centers around the world. Morton's states his motivation for becoming a filmmaker is to promote the positive stories about blacks. Morton has been described as an, "expert at healing conversations". Morton's film style is categorized as "docu-logue".
Watch the live stream online this Thursday, March 7th at 7pm ET only on www.passioninaction.tv.
You can also watch our previous shows right now. See you Thursday!
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Back to the Future
I am so excited to launch my new web site and blog. I am taking my business and my brand back to where I started a few years ago after I wrote my book Dream B.I.G. in 3D. Just like Michael J. Fox in the 80s classic movie Back to the Future, I am sort of going backwards to move forward. At the time I was really focusing on helping people discover their purpose through the dream God placed in their heart. Since then I had broadened my message and services to include other things, but I realize that I need to go back to what I know God originally gave me to do. And that is as I am helping people discover their purpose, I am supposed to also help them develop an entrepreneurial mindset for Christ (I talk about this more in-depth in the video). As such, you will begin to see more of my multi-media offerings, products, and services geared toward these two areas.
You will notice there are blog posts dated prior to this one. I decided to manually incorporate some of my recent posts from my other blog, Passion in Action. I may eventually bring more posts over in the future, but for now I wanted to provide some recent relevant content for this new site.
If you have any thoughts, ideas, or suggestions for making this site more helpful to you, please don't hesitate to contact me. I look forward to engaging with you to help you develop an entrepreneurial mind for Christ.
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Amos Johnson Jr.
Brotha Online Magazine
Business as Mission
The High Calling