History Channel's "The Bible" miniseries has been a ratings bonanza. The premiere on March 3 is cable's most-watched entertainment telecast this year.  Further,  the $22 million cost was paltry compared with the $200 million HBO spent on the 2010 war epic The Pacific. For Christian entrepreneurs in the business of creating content for your customers, you can learn a lot from this production.

Daniel Chioco wrote in the Business2Community blog a very enlightening article that Christian entrepreneurs can use to glean from the well executed marketing plan of this historic TV program...

1. Thou shalt plan wisely. 
   
2. Honor thy collaborations.
3. Thou shalt repurpose content.
4. Remember the grassroots and reach out to them.
5. Thou shalt not spend needlessly.
6. Thou shalt seek advice.
7. Thou shalt take advantage of what people know.
8. Thou shalt build anticipation.
9. Thou shalt make it cool.
10. Though shalt capitalize.

Read the details at http://www.business2community.com/content-marketing/marketing-miracle-what-history-channels-the-bible-can-teach-content-creators-0440395#yxTwZlsoF8qs4q7J.99 

How can you apply marketing lessons from "The Bible" in your business? Leave your comments below...

My guest this week on Passion in Action TV is Janks Morton, Jr., a filmmaker, author, activist, director, producer, editor, and cinematographer. Morton is the founder and CEO of iYAGO Entertainment Group, an independently owned and operated multimedia production company. Morton created iYAGO Entertainment Group, "... to reflect both the conscious and unconscious soul of Black America." Morton has been in the entertainment industry for 20 years.  Morton's sole proprietorship is responsible for releasing four feature length documentary films since 2007. His first feature length documentary, What Black Men Think, was voted the Best Black Documentary of the year for 2007 and Morton was voted Best Director for 2007. The film examines the role of stereotypes and misrepresentations in America.
What Black Men Think has garnered national media attention and is distributed nationally by Passion River Media and Amazon. Morton has traveled internationally and nationally to lecture and show his films. He has convened workshops, seminars and served as a panelist and keynote speaker at universities, prisons, conferences, churches and community centers around the world. Morton's states his motivation for becoming a filmmaker is to promote the positive stories about blacks.  Morton has been described as an, "expert at healing conversations". Morton's film style is categorized as "docu-logue".

Watch the live stream online this Thursday, March 7th at 7pm ET only on www.passioninaction.tv. 

You can also watch our previous shows right now. See you Thursday!

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