Now here's an interesting story posted on Os Hillman's blog at MarketplaceLeaders.org. A Christian entrepreneur purchased a TV station and decided to pursue a radical idea to increase revenues and reach people in the marketplace...
After losing hundreds of thousands of dollars every month in attempting to attract a “Christian audience” she realized that the station could not survive without a more mainstream programming lineup. An opportunity arose to get the Rush Limbaugh program from a competitor, but only if she also took “The Jerry Springer Show.” Linda struggled with what to do with this program, knowing the religious community would criticize this decision. Then, the Lord gave her an idea.
Read the entire article at here: http://www.marketplaceleaders.org/using-jerry-springer-to-preach-christ/
Do you think this is going too far to reach people? Leave your comments below...
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Business as Mission
The High Calling