History Channel's "The Bible" miniseries has been a ratings bonanza. The premiere on March 3 is cable's most-watched entertainment telecast this year. Further, the $22 million cost was paltry compared with the $200 million HBO spent on the 2010 war epic The Pacific. For Christian entrepreneurs in the business of creating content for your customers, you can learn a lot from this production. 10 Commandments of Content MarketingDaniel Chioco wrote in the Business2Community blog a very enlightening article that Christian entrepreneurs can use to glean from the well executed marketing plan of this historic TV program...
How can you apply marketing lessons from "The Bible" in your business? Leave your comments below... My guest this week on Passion in Action TV is Lowell C. Pye, Sr., a dynamic gospel singer who grew up in Detroit, Michigan. As the youngest member of the gospel quartet group known as “The Junior Echo’s”, Lowell never knew this humble beginning would pave the way for a lifetime of ministry in the world of gospel music. Lowell gained notoriety when he embarked on his season with John P. Kee and the New Life Community Choir in 1990. Though relatively unknown to the masses, Lowell soon became recognized as one the greatest and most distinguishable new voices in the gospel music industry. After singing and traveling with John P. Kee and New Life for four years, Lowell was ready to embark on new beginnings and cofounded the contemporary gospel group, Men of Standard, in 1996. With a string of hits from Men of Standard, the group was able to capture Stellar Awards and several gospel nominations. Though a part of another foursome, Lowell’s ability to harmonize, yet be an individual sets precedence like none other in the gospel industry. For over 30 years, Lowell has been perfecting his gift through ministry. He has toured with industry greats, such as Fred Hammond, Donnie McClurkin, Kirk Franklin, Yolanda Adams and a host of others. With chart topping hits including, “Mighty Long Way” produced by Joe Pace, Lowell has been featured and appeared on more than 25 gospel albums. As an actor in his own right he has shared the stage with the likes of Denise Williams, Peabo Bryson, Morris Day, Debra Morgan, and Dave Hollister; in stage plays across the United States. Lowell currently resides as Worship leader at Elizabeth Baptist Church in Atlanta, GA. From his early days of traveling and singing with John P. Kee’s New Life Community Choir, to his successful years as one quarter of the Stellar Award winning contemporary gospel quartet group Men of Standard, Lowell Pye has established himself as one of the most soulful male gospel vocalist in the industry. In 2010 Miralex Records and Overflow Entertainment collaborate to present Lowell’s long awaited solo debut project Finally. Produced by the award winning Asaph Alexander Ward, Finally is a blend of Urban inspirational and contemporary worship songs intermingled with a strong influence of traditional gospel. Lowell’s break out radio single is the emotional remake of the Commissioned’s classic hit, “Running Back to You” in which he revisits his Detroit roots and demonstrates his gift to stir an audience and invoke the presence of God. Finally, with guest appearances from Lowell’s friends Pastor Marvin Winans, Rance Allen and Deitrick Haddon, marks a phenomenal milestone in Lowell’s career and establishes his amazing talent as a future legend in gospel music. He now has a new single "I NEED YOU" and prepping for another album. Watch the live stream online this Thursday, March 7th at 7pm ET only on www.passioninaction.tv. You can also watch our previous shows right now. See you Thursday! Check out some of Lowell's powerful music ministry... My guest this week on Passion in Action TV is Janks Morton, Jr., a filmmaker, author, activist, director, producer, editor, and cinematographer. Morton is the founder and CEO of iYAGO Entertainment Group, an independently owned and operated multimedia production company. Morton created iYAGO Entertainment Group, "... to reflect both the conscious and unconscious soul of Black America." Morton has been in the entertainment industry for 20 years. Morton's sole proprietorship is responsible for releasing four feature length documentary films since 2007. His first feature length documentary, What Black Men Think, was voted the Best Black Documentary of the year for 2007 and Morton was voted Best Director for 2007. The film examines the role of stereotypes and misrepresentations in America. What Black Men Think has garnered national media attention and is distributed nationally by Passion River Media and Amazon. Morton has traveled internationally and nationally to lecture and show his films. He has convened workshops, seminars and served as a panelist and keynote speaker at universities, prisons, conferences, churches and community centers around the world. Morton's states his motivation for becoming a filmmaker is to promote the positive stories about blacks. Morton has been described as an, "expert at healing conversations". Morton's film style is categorized as "docu-logue". Watch the live stream online this Thursday, March 7th at 7pm ET only on www.passioninaction.tv. You can also watch our previous shows right now. See you Thursday! ********************Career Growth Resource*NEW RELEASE APRIL 1ST* Passion @ Work: 40 Day Devotional to a Purposeful, Productive, & Prosperous Work Life This unique book will take you on a journey to finding or rekindling your passion that connects purpose to your work and the rewards that result from that union. Learn more... After being on hiatus for about 6 months, I am excited to announced that Passion in Action is relaunching Thursday, October 11th! Our new partnership with Nebo Media Group (creator of Brotha Online Magazine and others), will allow us to get more creative and strategic in bringing you insightful interviews with influential guests who will motivate you to turn your passion in action.
Our first show this season will be "Double Platinum", because we will livestream musical artist Lisa McClendon and her husband, pastor and motivational speaker Marcus Brailsford. So I'm sure you're asking where can you watch this incredible show? We livestream online Thursdays at 7pm est on InternetFabulous.TV. Also, while you're watching you can send us questions and comments, which we can respond to during the show. Or you can watch past and present shows on demand at your convenience. Either way you're going to get some great information to help you move forward in fulfilling the life calling that God has for you! More about Passion in Action... Passion in Action is an Internet TV show that ignites Christians for purposeful, passionate, and prosperous living. Believing that changing the world starts with changing one life at a time, we promote people, businesses, organizations and events that serve to empower, educate, enrich, enhance, and equip others to thrive on purpose in every area of life. Learn more at www.realpassioninaction.com. Listen to my interview on The Financial Breeze Radio Show on Praise House Radio from Wednesday, March 14th. I talk about different aspects of kingdom entrepreneurship, living on purpose, and pursuing your dreams. What are your thoughts? I look forward to your feedback.
Most of the world knows by now that Whitney Houston passed away on Saturday. The outpouring of sympathy and sentiments has been what is expected for who may have been the greatest singer of all time. She was given a wonderful tribute last night at the Grammys. And in countless news stories, interviews, and programs people are expressing shock, dismay, sadness, and a multitude if other feelings. This is an extremely sad story of a wonderful talent who met with a tragic end to her life. However, the question has to be asked: Why do people seem to respond differently when a superstar dies unexpectedly than when a "regular" person dies unexpectedly? One reason I believe this mindset exists is because secretly in the hearts of "regular" people lives the same distorted perspective that lives in the heart of many superstars. It's the human tendency - and for many a conscious choice - to chase the dream vs. The Dream Giver (God). I can't say this is what happened to Whitney Houston, but this is what happens to a lot of people in our society. Actually this mindset is nothing new. It was actually addressed by God in Deuteronomy 8 when He admonished the nation of Israel before they entered their promise land. He told them that life was about to get really good. And when it did, they had better not forget the One who made it happen, or else it would cause them to lose everything. Why is it so important that you don't pursue your dream at the exclusion of the Dream Giver? When seasons of attention, fame, and stardom pass, and it seems like your dream is now fading from memory instead of flowing into your future, what will you have to hold on to? Whether you are in front of big crowds or not, when the Dream Giver is your focus, you will have the foundation, inspiration, and direction for the next adventure of your life. Transitions don't have to be tragic, they can be triumphant. In today's cult of celebrity, as exhibited by the Grammys and other award shows, people are worshipped for their talent and exploits as much as if not more than God. When that happens, celebrities are ascribed glory that should only be given to God. In Hebrew the word "glory" originally means "weight" or "heaviness." Humans were not created to carry the weight of God's glory, only to reflect it. When the weight and pressure of carrying the glory of man-made fame, i.e. having to keep pleasing people or shocking them so you stay relevant in their minds and wallets year after year, people eventually crack under the pressure. They end up doing things they felt was necessary to temporarily or permanently escape the pressure of their lives. No matter how we have idolized them, superstars - like all of us - are frail human beings who eventually will break down if enough pressure is applied. The list is staggering of those who "died too soon" over the last couple of years (or even the last 40 years) under tragic circumstances that involved drugs and/or alcohol:
James 1:17 tells us that every good and perfect gift comes from the Father of Lights. He loves to bless His children with amazing talent that blesses the world. What He doesn't love is when His children worship the talent - their own or someone else's - more than they worship Him. So let me ask you, are you chasing the dream or the Dream Giver? I am so excited to launch my new web site and blog. I am taking my business and my brand back to where I started a few years ago after I wrote my book Dream B.I.G. in 3D. Just like Michael J. Fox in the 80s classic movie Back to the Future, I am sort of going backwards to move forward. At the time I was really focusing on helping people discover their purpose through the dream God placed in their heart. Since then I had broadened my message and services to include other things, but I realize that I need to go back to what I know God originally gave me to do. And that is as I am helping people discover their purpose, I am supposed to also help them develop an entrepreneurial mindset for Christ (I talk about this more in-depth in the video). As such, you will begin to see more of my multi-media offerings, products, and services geared toward these two areas.
You will notice there are blog posts dated prior to this one. I decided to manually incorporate some of my recent posts from my other blog, Passion in Action. I may eventually bring more posts over in the future, but for now I wanted to provide some recent relevant content for this new site. If you have any thoughts, ideas, or suggestions for making this site more helpful to you, please don't hesitate to contact me. I look forward to engaging with you to help you develop an entrepreneurial mind for Christ. |
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