As we roll into the final month of the year, entrepreneurs and small business owners often try to balance two important thoughts: 1) focusing on ending the year strong and 2) evaluating how their business performed over the past 11 months. Alas that's the life of an entrepreneur, constantly going back and forth between maximizing the present and positioning for the future.
So if you are currently in the mode of evaluating your business or maybe even reconsidering why you started the business in the first place, I have some encouragement for you. Here are 3 reasons why your small business is a BIG deal...
1) Provides Income. Whether your business is a side hustle or your main source of income, at least it's producing something. You may not be making as much money as you want to, but imagine if you didn't have your business at all. And if you have made money in the past that means you definitely have the potential to make even more in the future.
2) Creates Jobs. Small businesses are the main economic engine and job creators in this country. You greatly impact someone else's livelihood when they are on your payroll. Whether you are already employing people or your business has the potential to do it down the line as you grow, you are doing a great service for your community and your country.
3) Inspire Others. Hope deferred makes the heart sick, but a dream for field is a tree of life (Proverbs 13:12). Hope is contagious. Sometimes just seeing someone else pursue their business dream inspires people to chase their own. Whether you have reached all or business goals or not, you are still further ahead than many people who are still in the sidelines.
So if you ever get down on yourself about the current state of your business just remember that you're probably having a bigger impact you think you are. Keep up the great work!
Today is Small Business Saturday and I'm helping ignite the growth of more entrepreneurs. To celebrate I'm giving you the chance to get 50% OFF all of my books and digital products all weekend! This sale includes my new upcoming book, When Kings Dream... A Business as Mission Strategy to Spark Hope and Opportunity in America's Youth.
Just go to our Online Store page, select your items, and when you're ready to check out just use coupon code SMALLBIZ50.
So if you've been waiting to get started or are looking for some new tools to help you grow, this is a great opportunity to get some great business resources at an incredibly great price.
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A lot of people in the workplace today say they hate their jobs And want to start a business, but the number is far few for those who are truly ready to make that jump from employment to entrepreneurship. And I believe that jump is an even a little bit harder when one is considering the path of a faith based business. Although many people romanticize about entrepreneurship, everyone was not cut out to be an entrepreneur.
Nevertheless, there are many people who recognize that mission driven entrepreneurship is the path to their career and purpose fulfillment. Fortunately, I believe there are at least eight clues to help people navigate the process of making a decision when they begin to sense that it might be time to make transition into business ownership.
Click here to read the full article, "8 Clues It May Be Time to Quit Your Job and Start a Mission Driven Business"...
Although big businesses get most of the media coverage, the truth is in the United States, small businesses are the engines of job growth and economic growth. Let’s look at a few statistic about small businesses according to most recent date :
In light of these statistics, what are the major implications for mission driven entrepreneurs? I believe they are at least 3-fold: financial, social, and spiritual.
So if God called you into business, He wants your business to make a major impact in the world. Just seek His direction for the specifics and watch your business do more than all you could ask, think, or imagine.
 Sources: http://sbecouncil.org/about-us/facts-and-data/ and https://www.sba.gov/sites/default/files/FAQ_March_2014_0.pdf
God gives every man/person a purpose that comes gift-wrapped in a dream. Our marketplace assignment is one of the major strategies God uses for us to fulfill that purpose. These affirmations would help to reinforce who God has called you to be and what he has called you to accomplish for His glory through your business.
1) MY IDENTITY AFFIRMATION
2) MY INSIGHT AFFIRMATION
3) MY IMAGINATION AFFIRMATION
As mission driven entrepreneurs we must understand the difference between the people to which we sell our products and services versus the people we've been called to serve through our businesses. Many Christians make the mistake of trying to sell their products and services to the people they have a desire or passion to serve. Unfortunately, this produces unintended consequences.
One key reason is that usually the people you're called to serve can't afford to pay you the necessary value for what you have created. That then causes you to struggle to stay in business because your sales will be low or you wrongly assume you shouldn't deal with them altogether because you aren't generating any revenues.
So the issue is not that you shouldn't work with them. The issue is that you defined them the wrong way. You mistakenly tried to sell to the people you were called to serve.
I recently heard the story of a real estate developer whose business model is selling unique, high-end houses to the ultra-rich so he can use his profits to serve the ultra-poor. He clearly understands his calling to serve people by using a profitable business model directed toward customers who can fully afford to pay for what he sells.
Here are 3 things you can do to avoid the trap of trying to sell to those you're should be serving...
1) Distinguish between who you sell to versus serve. Be very clear about these two different groups of people, which will then create boundaries for how you interact with them.
2) Develop a detailed persona for your target customer. The more specific you get about defining your target customer the easier it will be to tailor your sales activities to the right audience. This will allow you to reduce customer confusion and build a profitable revenue model.
3) Determine how you want to serve your target community. Just as you clarify your target customer, you also must clarify your target community and how you want to engage them. The way you choose to help them will create a clear purpose, intentionality, and impact.
As you recognize the people God called you to serve, ask Him for whom you should sell your products and services so that your business can grow profitably and you can then use your profits to bless the others.
Are you tired of having to drag yourself to work everyday because you dread the type of work you have to do? Are you over delaying your dream job because you're scared to step of faith into unfamiliar territory? If your answer is yes to either of these questions and you need to sign up for my new FREE online workshop:
"A Step by Step Guide to Finding Purpose, Pleasure, and Prosperity at Work!"
In this webinar I will share with you my experiences, acquired knowledge, and effective strategies that have helped me to succeed personally and professionally. I will outline a strategic path for you to find fulfilling work, maximize your talents, and grow financially. You don't have to be frustrated any more!
I believe you were meant for more than just working to pay the bills. If you believe that also, register right now at https://app.webinarjam.net/register/28546/5530aaa9ae.
We also have a special gift waiting for those who pre-register. I can't wait to meet you in class!
The workplace is a much different place today than it used to be. One area where it has changed a lot is employee training. In times past companies were willing to hire unskilled workers and invest the time and money to train them them until they became skilled. That is definitely not the case today.
A recent Gallup survey stated that 33% of CEOs don't believe college graduates have the necessary skills and competencies their business needs. Another poll by CareerBuilder.com found that nearly 80% of managers are at least somewhat concerned about current and potential employees lacking required skills, but just about 40% are doing anything to alleviate it
What I infer from putting these studies together is that although companies recognize the lack of certain skills in the marketplace, they are often unwilling to invest the time and money to help people get up to speed. They see it as your problem to fix, not theirs.
So what does that mean for you? Right or wrong, this is the new reality of the American worker. It means you are going to have to invest in your own development in order to move your career forward. You will have to take personal responsibility for developing the necessary skills to stay in demand and ahead of your competition.
Now some people might look at this and say they need to go get more formal education. And while this may be a good option for some, for many others it isn't based on money, lifestyle, lack of time, etc. For these people, which might include you, another option is more suitable: short, inexpensive, on-demand, online training courses where you can learn specific skills directly related to your job or business.
One benefit of this second pathway is that it eliminates all of the unrelated courses you have take in traditional educational programs while pursuing the exact skills you need to acquire. So the focus is on learning, not just doing work to get a grade.
Another benefit is that it's easier to pay for one specific course at a time versus having to spend a lot of money or take out student loans, which leads to a whole host of other issues down the line.
A third benefit of online training courses is that you can start many of these courses on-demand at your convenience and work around your busy schedule.
This is why I'm excited about the relaunch of my online business school. A few of the benefits of my courses include:
So as you navigate how far you want to go in the next phase of your career, make sure you seriously consider these online, on-demand training options. I look forward to seeing you in class!
In the past as high school students were graduating from college, very few options were presented to them as it relates to starting a career. These options usually revolved around these three: 1) College, 2) Trade-related jobs, or 3) Military service. Fortunately today, with the advent of low-cost do-it-yourself technology, high school graduates who are deciding which direction to move forward in their work lives have a few more options to consider.
Thinkific, a leading online course software platform, recently published an article that highlights the potential of anybody becoming an entrepreneur by launching an online business through creating and selling online courses even if around the typical high school graduation age. The article, Unsure About College? Be An Online Entrepreneur Instead, highlighted five considerations for this steadily increasing market opportunity:
Full disclosure: I am a customer of Thinkific. And this was one of the best business decisions I have ever made in my more than 10 years of being a full-time entrepreneur. Over the past 15 years I have traveled all over the United States and around the world teaching workshops and training leaders on how to start and grow businesses. However, this platform is revolutionizing my business because I am able to easily produce content that available immediately, I can quickly update and refresh any of my outdated curriculum, and I can increase my reach around the world exponentially. I currently host several of my business training courses on their platform (just here to access my courses).
There's no better time than now to become an online entrepreneur, especially if you're not sure if college or a job is the right choice for you. However, like starting any business, becoming a profitable and sustainable online entrepreneur takes a lot of passion, patience, and perseverance. But the great thing is that all the tools are available and easily accessible to you to get it done.
*You can read the entire Thinkific article here: http://blog.thinkific.com/unsure-college-online-entrepreneur/
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Connect Your Faith With Your Work
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Amos Johnson Jr.
Brotha Online Magazine
Business as Mission
The High Calling